I am Krystal, an art director and
creative designer by heart,
UX designer by soul.

Hi, thanks for dropping by! I am a multidisciplinary designer looking to transit into UX. Based in Singapore. On the side, i used to do event styling with corporates and people from all walks of life as my passion project. I love helping brands and people to create expression and moments as it brings me joy to see my creation and solutions value adds to the community. With every work i take on, i see it as an opportunity to connect with people, learn and grow.

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Prior to stepping into the UX world, i have over 7 years of e-commerce and retail design experience at Sephora SEA as an assistant design manager. Having to lead a team of 5 and guiding designers across 8 markets as the brand guidance and

art director, i learnt how to balance business goals and due with constraints.

The reason why i decided to make a career switch to UXUI is the huge emphasis on creating thoughtful solution from understanding how people think and feel.

This can sometimes get lost in the fast paced e-commerce world i'm in. 

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When i am not working, i love indulging in food and spending quiet time at the beach. Recently got addicted to coffee. I am happy to chat over anything, even a good restaurant recommendation.